David Rice, Policy Adviser, Political & Government Relations, BP (headquartered in United Kingdom):

"David Rice, director of BP's policy unit, reckons that one of BP's biggest incentives to corporate responsibility is its employees. 'All employees want to feel good about what they do, whether it is human rights or climate change,' he says."

[from Kate Burgess, in Responsible business in the global economy: A Financial Times Guide, 22 Oct. 2001]